That was one of the main topics that we discussed earlier today at the Consumer of the Future Event hosted by EX3Labs at 1871 in Chicago. The event explored how consumer brands can engage directly with the consumer, by offering innovative solutions using emerging technologies such as augmented reality and virtual reality. The Origin Development team was there presenting solutions and answering questions about how mobile augmented reality provides new opportunities to enhance the consumer experience and help the brand better engage with their customers.
This simple application design could be applied to a number of different use cases related to diet planning. Instead of identifying allergens, a minor change to the application’s algorithm could indicate foods that are dangerous to diabetics, or foods that are restricted for anyone on the Whole 30 diet. The application is essentially just providing real time access to the information that is on the label, but it allows a consumer to rapidly screen multiple items while the item is still on the store shelf rather than pulling it off the shelf and searching the label for the information relevant to the consumer.
We decided to save everyone some time and built an augmented reality coupon list app that allows shoppers to simple point their camera at the item they want to buy. If a coupon is present, the shopper is notified by the item being highlighted in green and a summary description of the coupon appearing. The customer then has the option to tap the item, add the coupon to their list. At checkout, they simply show the list of coupon bar codes to the cashier.
Thank you to EX3Labs for hosting the event and inviting the Origin Development team to participate.