In a recent article, Forbes notes that a strong brand can “do wonders” for a business. This is usually done by creating a simple and easily recognizable logo. After designing your company’s logo, it’s time to start using it. Personalizing your company’s mobile technology with your logo is a low-cost way to advertise your company Read more »

If you are attending a trade show soon, then you need to have the right gear and mindset in order to make it a success. A trade show can be a great way to engage your market, but you need to avoid common pitfalls that come with failing to bring the right tools. Here are Read more »

Virtual reality technology is taking the world by storm. The diverse applications that the technology has created extend far and wide across many fields. Some of the numerous applications and benefits that virtual reality has created include the enhancement of safety through the elimination of the need for persons to be actively involved and exposed Read more »

Virtual reality has taken the world by storm. And if you are looking to use VR (as opposed to say, augmented or mixed reality) for personal or business purposes, you might be tempted to jump right in and ride the trend for fun or profit. But before you do so, there are some things that Read more »

If you run a business in today’s day and age, you need to look to the future. The technology online and in the digital world is changing rapidly, and businesses everywhere are fighting to get an edge by using it to leverage growth. Don’t let your competitors implement the next tech trend, VR, before you do. Read more »

Sometimes the walk down memory lane is a bit surreal, and especially so considering the speed of advancing technology. We have come so far with technology in such a short span of time. This century is full of innovations and technological achievements. Our lived experience is certainly made easier with devices such as smartphones, tablets, Read more »

Many people underestimate the role that has been played by intellectual property in shaping the technological advances which we enjoy today. It is because of IP that we can enjoy modern transportation, communications, technological advances in the field of medicine, and everything else in between. With time it became necessary to patent and copyright innovations Read more »

Because different businesses have unique operational and sales requirements, a manager or business owner must look for specific things when scouting an app. If you need help selecting an app design for a restaurant, hotel, store, or office, you can simplify the process by considering these strategies. Restaurants A restaurant app should have options that Read more »

A New Twist on Video Chat How many of us haven’t used Skype, FaceTime, or Google Hangouts to have a live video chat with a friend, colleague, or loved one?  With modern cell phone and internet technology, this isn’t something new. But what if your goal is to bring together people with different opinions on Read more »

How will the consumer of the future engage with the brands they buy regularly? That was one of the main topics that we discussed earlier today at the Consumer of the Future Event hosted by EX3Labs at 1871 in Chicago. The event explored how consumer brands can engage directly with the consumer, by offering innovative solutions using Read more »